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Corporate Etiquette

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"We Help your Teams Embody and Project Your Brand Values through a Holistic Approach to Etiquette"

- Astrie Sunindar-Ratner

The vast majority of business experts agree that good manners promote good business. The ability of customer-facing team members to handle themselves with the proper etiquette can sometimes outweigh even the deepest product knowledge. When team members know what to do, when to do it, and how to do it with style and grace, it gives brands a competitive edge in their market.

Companies spend millions on marketing campaigns and endorsements designed to build positive brand associations in the minds of consumers. But this can all go awry if customer-facing teams in stores cannot embody a brand’s values. A single negative interaction not only can lead to a lost sale or a lost customer, but also to an online rant that can have a cascading impact and risk going viral. Often the cause of standoffish behavior among retail staff in the luxury sector is driven by personal insecurities. While many companies have sophisticated sales training programmes, the Art of Etiquette is often glossed over or skipped altogether, yet good manners can provide the confidence in team members that makes all the difference in closing a sale as well as enhancing the company’s brand.


Our guiding philosophy is that care and consideration for others is at the heart of good Etiquette. To embrace this vision, one must first take the time to care for and respect oneself, only then can one do the same to others. This belief drives our unique approach to etiquette training. Our courses are designed to instill etiquette holistically, not only teaching the fundamentals of social etiquette but also incorporating self-awareness and discovery because we want everyone that comes to our programmes to leave knowing and understanding themselves better. Time and again, we have seen this translate into higher self-esteem, enabling customer-facing teams to interact with high-end clientele with grace and poise.

A description of our courses is available below. For more information on planning corporate etiquette training for your team, please contact us.

Corporate Training Courses

The Art of Customer Service

An in-depth 2-hour course over afternoon tea on how to interact with customers with the highest degree of politeness and professionalism.


Topics covered include:

  • The importance of proper business etiquette in retail

  • The art of conversation, networking and correspondence for retail sales teams

  • Personal style - poise, posture, deportment

  • Greeting protocols

  • The Art of Afternoon Tea and The Etiquette of Self-love


Course objectives:

  • Handle retail-specific client interactions from greetings to departures and everything in between professionally and confidently

  • Create and maintain an impression of credibility, power and efficiency during client interactions

  • Follow the fundamentals of work-appropriate personal style

  • Follow key guidelines of proper written communication etiquette

  • Become stellar brand ambassadors


Duration: 2 hours (includes afternoon tea)

Price on Request - Please contact us so we can create a bespoke proposal that meets your team's requirements

The Art of Corporate Entertaining

A comprehensive 2.5 hours course that focuses on training corporate team members on the essentials of corporate social graces and dining etiquette so they can shine in high stakes client-facing professional settings. Business meals and events are a crucial opportunity to build deeper relationships, and having confidence in your manners is key to making the most of these limited opportunities and ensuring the company is well represented. Having good dining etiquette is also an important life skill that translates into overall confidence.


This course covers:

•The Importance of proper Business Etiquette

•Dress codes by type of event

•Dining etiquette

•Greeting protocols from multi-cultural perspectives

•The Etiquette of Self-love


Course objectives:

•Handle initial contact and business introductions professionally and confidently

•Create and maintain an impression of credibility, power and efficiency during client interactions

•Follow the fundamentals of dressing for work and work-related events

•Follow key guidelines of proper written communication etiquette

•Display proper attention to etiquette, protocol and manners of formal business dining.

Duration: 2.5 hours (includes afternoon 3-course lunch)

Price on Request - Please contact us so we can create a bespoke proposal that meets your team's requirements

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