MEET OUR FOUNDER

Astrie Sunindar-Ratner

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Born into a family with a rich history and deep roots in Javanese Royal traditions, Astrie has always had an intrinsic appreciation for manners and etiquette. She went to her first etiquette course at the age of 9 and attended a prestigious Swiss finishing school at the age of 11. A year later, she left for boarding school in Switzerland where she was exposed to students from more than 60 different nationalities. Learning about her fellow students’ cultures and customs while creating close friendships sparked Astrie’s lifelong faith in the power of etiquette to bring people together.

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Astrie would go on to graduate university in the United States with dual bachelor degrees in Business Management and Child Psychology. Through her studies and research, Astrie recognized that etiquette, which at its core teaches self-awareness, respect and kindness for others, plays an increasingly important role in child development. She sees etiquette as an empowering force that lays the foundation for children to blossom into successful adults by endowing them with a stronger sense of self-respect and confidence.

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In the same vein, Astrie believes etiquette is just as valuable to adults looking to reach their full potential as it helps build confidence and charisma. This enables them to make positive impressions and stand out in important social and professional settings. 

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Now a mother of 3, Astrie decided she wanted to share her passion and knowledge of etiquette and manners with others in the region. Astrie became fully certified as an International Youth and Social Etiquette consultant in the United Kingdom and opened “A - The Etiquette Consultancy” in Singapore to provide the very highest standard of etiquette training and advisory service to individuals, families, businesses and schools. Her programmes are designed to be contemporary and highly interactive in order for participants to fully absorb the key principles covered as they learn by doing.